The brochure uses all of the main brand colors to show consistency which strengthens the brand identity. Some elements I made were rigid outlines of the grand canyon to box in text in a way that showed the location of the spa and also the warm calming colors that represent relaxation. I also made graphics of the water flowing through the page to create a flow on some pages and break up the colors of warm with cool colors to create contrast as well. The copy is in a New Hero font but the body, heading, and subheads are different styles of that font type. Lastly, the overall brochure is a mix of rocky geographical elements mixed in with cool and warm colors to emphasize the message of being an outdoors/adventuress place for curious people wanting to relax near the grand canyon.
